Handelns utvecklingsråd


Award for Best paper

Best Paper was awarded to Alena Blomberg, Stephan Zielke and Thomas Dobbelstein for “The impact of risk perceptions on the attitude toward Multi-channel technologies”


The Retail landscape is changing and a lot is at stake in the development of the interface between the traditional physical store and the online store.

The future winners in the retail sector need to meet the customer seamlessly across channels. This paper contributes to the field of retail research by providing interesting and solid empirical evidence on consumer preferences with regards to multichannel technologies, with strong practical relevance.


Alena Blomberg and Stephan Zielke

Alena Blomberg and Stephan Zielke