The 8th NRWC conference was held on November 9th – 10th in Tampere, Finland. The conference was arranged and hosted by Tampere University. A doctoral colloquium took place the day before the main conference, on the 8th.
The aim for the conference was Retail Metamorphosis – How Retailing Reconfigures Itself for the Future.
Kristina Bäckström, Center for Retail Research at Lund University, was awarded the Best Paper Award for her paper “New technology and in-store service encounters: An analysis of work experiences and management behaviors among front-line employees”.
The program also included a visit to the world’s only Moomin Museum.