Organizing committee

NRWC 2022 is hosted by Tampere University.

The conference is hosted by research group of Customer-Oriented Marketing at Tampere University.

Conference chair:

Professor of Services and Retailing Dr. Elina Närvänen


Conference co-chair:

Professor of Marketing Dr. Hannu Saarijärvi

University Lecturer Dr. Mika Yrjölä


The organising committee for NRWC 2022 would like to thank the Foundation for Economic Education, Tampereen Kauppayhdistyksen Säätiö and Helsingin Kauppiaittein Yhdistys for financially supporting the conference.