![Handelns utvecklingsråd](https://nrwa.se/wp-content/uploads/2017/05/02_1500x200.png)
Awards
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Best Paper was awarded to Magnus Söderlund, Eeva-Liisa Oikarinen and Eija-Liisa Heikka for the paper “Humor in the store and its effects on customer satisfaction”.
![](http://devnrwa.csdev.se/wp-content/uploads/2017/05/awards02.jpg)
Best PhD Paper was awarded to Karla Marie Batingan Paredes for the paper “Design Thinking for innovation in Retailing: An Exploratory Study”.