NRWC 2022

The 8th NRWC conference will be held 8-10 November 2022 in Tampere, Finland. The conference will be arranged and hosted by Tampere University.

Retail Metamorphosis – How Retailing Reconfigures Itself for the Future

The aim for this year’s conference is Retail Metamorphosis – How Retailing Reconfigures Itself for the Future. The conference invites submissions that focus among other things on how retailing is undergoing a transformation in its basic logics including fundamental changes, for example, in consumer behavior, the role of platforms, and retail business models. The conference asks: What is the role of retailers in the future from the perspective of consumers and the society as a whole?

Registration for NRWC 2022 is now open

To participate in the conference, please register no later than September 30 via this form.

Se page Call for papers for more information on how to submit a abstract and take part of NRWC 2022.

The participation fees

The conference fee of 360 EUR includes conference material, coffee, lunches, conference dinner and welcome reception.

PhD students participate in the Doctoral Colloquium and NRWC for a discounted price of 160 EUR.

The participation fee is paid at the same time with the registration to the conference. The registration will open in June and be open until September 30, 2022.

Important dates and deadlines

Deadline submission of extended abstracts: May 29

Acceptance notification: June 15

Deadline for Doctorial Colloquium: September 18

Submission of full paper, if applicable: September 30

Deadline for registration: September 30

Doctoral Colloquium: November 8

Conference: November 9-10



Please refer any questions to