Information about Full Paper Submissions

We are thrilled that some of you have decided to submit a full paper to NRWC 2026. If you have not already done so, we encourage you to submit a full paper before October 2, 2026.

Handelsrådet and Hakon Swenson Stiftelsen sponsor an award for the best full paper, and full papers will be considered for publication in a special issue in the International Review of Retail, Distribution and Consumer Research. Author guidelines can be found here.

New full paper submissions and any questions related to this should be sent to NRWC2026@hhs.se.