NRWC 2012
THE 3RD NORDIC RETAIL AND WHOLESALE CONFERENCE
November 7-8, 2012
The 3rd Nordic Retail and Wholesale Conference was organised and hosted by the School of Economics and Management, Lund University.
What did the keynote speakers say?
Read about Anders Dahlvigs, former CEO of Ikea, thoughts on responsibility among other things and Claes-Robert Julanders, Professor Emeritus Department of Marketing and Strategy, the Stockholm School of Economics, reflections on past, present and future retail research.
The importance of responsibility and relevance
And what about the presentations?
In four parallel tracks in six sessions during the two days of the conference researchers from the Nordic countries presented their research on a variety of topics ranging from inventions, consumer behavior, digital marketing, sustainable retail to supply management and more. Around a hundred abstracts and papers were presented in total that gave rise to lots of interesting discussions.
Focus on diversity